Archive for January 15, 2012

Can you say big Marketing Push?

Reebok creates 50 mobile CrossFit gyms

CrossFit gyms (called “boxes” by those obsessed with the killer, cult-favorite workout) are a fitness fixture in most major U.S. cities. But that’s not stopping Reebok from getting in on the game. (Check out the movie-trailer-style commercial here.)

According to Ad Age Magazine, the company plans to trick out shipping containers as mobile CrossFit gyms—they’re typically super rustic, garage-y warehouse locations anyway—and “deliver them to 50 locations around the world, as a means of encouraging people to try CrossFit.”