Lead a Fit and Healthy Life
Posts tagged k12
Live Webcast: Drive Customer Retention with Social Marketing
01 year ago
This is great exposure for me and the company I work for – K12, Inc and the out of the box thinking we did to create a successful community for our online school families using their software. Register and Attend if you can – Thursday, December 9, 2010!
Drive Customer Retention with Social Marketing.
Learn real-life online community strategies for proactively engaging customers, to boost satisfaction and loyalty.
Increase customer retention with social business:
The choice between business as usual, and social business, was clear for K12 Inc. K12, a leading online curriculum provider with thousands of teachers and tens of thousands of students, chose social business to proactively engage with customers to resolve issues, increase satisfaction, and drive loyalty through a connected, educated community. Rather than trying to rely solely on consumer social tools like Facebook, the company built a community to foster an engaged, loyal customer base and drive sustainable competitive advantage.
When you attend, you’ll hear the insights and best practices that K12 learned when implementing their social business strategy, such as:
- Leveraging social marketing tools to drive customer retention
- Engaging proactively with customers to boost satisfaction and gather feedback
- Driving viral adoption, not just among students, but also a less socially-savvy demographic — their parents
- Thursday, December 9, 2010
- 10:00 AM Pacific / 1:00 PM Eastern
It’s time for an Education Revolution
01 year ago
I am the Community Program Manager for the country’s leading online education provider, K12, Inc. They provide online education options for grades K-12 in many states and internationally via public and private schools. Everyday I get to interact and meet the community of parents who choose this option for their families. It’s one of the most satisfying aspects of my job — getting to hear and see the opportunity and benefit that this provides to many families. I knew next to nothing about online education when I began working here almost 4 years ago. Our company has had tremendous growth — and is really an idea whose time has come! And like many people I know, I had a pre-conceived notion of the type of families that would choose online education. But now, I know that any thoughts I had about the community of families were completely wrong. The truth is — there is no one type of family –there are a ton of reasons why someone would choose this option. I have met them all — and it has opened my mind to what online education has to offer everyone.
With this push for an Education Revolution by Oprah, Bill Gates and other innovative thought leaders – I believe online education’s time has come! It’s an exciting time for all of us — time to change the way we all have thought about education and learning and there is room for everyone that wants to join it.
As a part of my role, I also get to represent the company using social media tools. I am on a team of corporate bloggers that get to share our thoughts and musings directly with those we are helping. How lucky am I? I am a parent with school aged kids. I get to meet other parents and share experiences and also share my personal experience on a national level. Every day I realize how fortunate I am — So here is my latest blog post at k12.com/blog the thinktanK -
Snaglearning is an Educational Tool
0K12, Inc is an online education company that serves k-12 students. Working there lets me develop new ideas and products in an emerging market that really impacts actual families. And I am so lucky because I get to talk to the families and interact with them on a daily basis. Connecting with other parents who have the same wishes and hopes for their children as I do for mine. A part of my job involves doing a lot of research on our business and hence when people see me online often — I have to explain it really is a part of my job. When I do find interesting, relevant information that has something to do with either online learning, education, parenting, children, learning or schools – it’s part of my job to send it out to followers or management. How lucky am I that as a part of my job – I get to do what I do when I am not doing my job! So I found this interesting mention in Ted Leonsis’s blog and wanted to share. Learning communities are not only for kids ya know!
SnagLearning is dedicated to presenting high-quality documentary films as educational tools to ignite meaningful discussion within the learning community.
Alex’s Lemonade Stand Foundation Lemonade Days – June 11, 12 & 13
02 years ago
I had the pleasure of meeting Jay and Liz Scott, the parents of an extraordinary little girl – Alex – and hearing their story a few years ago during a Leadership camp I organized for student’s that attend K12, Inc.* schools. After that meeting, we were so inspired , K12, Inc. partnered with them to ask our families from around the world to hold Lemonade Stands to raise awareness & money for childhood cancer research. This wonderful foundation, Alex’s Lemonade Stand Foundation, which celebrates its tenth anniversary this year, has raised more than $30 million for cancer research, and funded more than 100 research projects at nearly 50 institutions across the country to date.
When I first heard their story during the summer of 2007, I had no idea that I would soon be dealing with my own family journey with Cancer and remember being so floored by the courage and strength that these 2 showed when sharing Alex’s story. Now that I have my own cancer story to share – I completely understand the impact it has on your life, your expectations and your perspective. I have even more respect and admiration for them if that is even possible. They are truly amazing people! 
Register today for Lemonade Days – June 11th, 12th and 13th, 2010! and hold your own stand with your kids!
During Lemonade Days, dedicated volunteers host thousands of Alex’s Lemonade Stands across the country during the same June weekend that Alex first held her original stands. Each year, Lemonade Days raises over $1 million for childhood cancer research. It’s a great way to get out there and give back with your kids to a cause that directly impacts kids.
If you can’t hold a lemonade stand that weekend – you can hold it anytime of the year or get creative, and ask for birthday present donations or just simply send in a check. It really is a worthwhile cause!
Alexandra “Alex” Scott was born to Jay and Liz Scott in Manchester, Connecticut on January 18, 1996, the second of four children.
Shortly before her first birthday, Alex was diagnosed with neuroblastoma, a type of childhood cancer. On her first birthday, the doctors informed Alex’s parents that if she beat her cancer it was doubtful that she would ever walk again. Just two weeks later, Alex slightly moved her leg at her parents’ request to kick. This was the first indication of who she would turn out to be-a determined, courageous, confident and inspiring child with big dreams and big accomplishments.
By her second birthday, Alex was crawling and able to stand up with leg braces. She worked hard to gain strength and to learn how to walk. She appeared to be beating the odds, until the shattering discovery within the next year that her tumors had started growing again. In the year 2000, the day after her fourth birthday, Alex received a stem cell transplant and informed her mother, “When I get out of the hospital I want to have a lemonade stand.” She said she wanted to give the money to the doctors to help them “help kids, like they had helped her”. True to her word, she held her first lemonade stand later that year and raised an amazing $2000 for “her hospital.”
While bravely battling her own cancer, Alex continued to hold yearly lemonade stands in her front yard to benefit childhood cancer research. News spread of the remarkable sick child dedicated to helping other sick children. People from all over the world, moved by her story, held their own lemonade stands and donated the proceeds to Alex and her cause.
In August of 2004, Alex passed away at the age of 8, knowing that, with the help of others, she had raised over $1 million to help find a cure for the disease that took her life. Alex’s family-including brothers Patrick, Eddie, and Joey and supporters are committed to continuing her inspiring legacy through Alex’s Lemonade Stand Foundation.
*I work for K12, Inc and we are once again supporting Alex’s Lemonade Stand during Lemonade Days – encouraging our families to hold stands to raise money for cancer research. In the 2 years that we have partnered with ALSF, K12 students have raised more than $135,000! Not too shabby!!
